The top performers don't just prospect.
They build relationships that sell for them.
Referrals close faster, cost less, and churn less. Connector Profile measures the relationship-building behaviors that drive long-term pipeline — and shows you exactly where you're leaving revenue on the table.
referrals for top performers
referred leads vs. cold
relationship-sourced clients
Prospecting fills your pipeline for today.
Relationships fill it for years.
❌ Transactional approach
- ✕ Reaches out when needing a sale
- ✕ Network goes cold between deals
- ✕ Every lead requires prospecting effort
- ✕ Referrals are rare and unpredictable
- ✕ Loses clients to competitors who build better relationships
- ✕ High cost-of-acquisition, low retention
✅ Relationship-led approach
- ✓ Creates value consistently — not just at contract time
- ✓ Network actively generates warm introductions
- ✓ Referrals compound over time
- ✓ Clients become advocates and sources of new business
- ✓ Trusted advisor status creates long-term retention
- ✓ Lower acquisition cost, higher lifetime value
Connector Profile measures the specific behaviors that move you from the left column to the right.
Your networking pattern determines your pipeline pattern.
Take the free assessment to discover which type describes your current sales networking approach.
Connector Profile Professional™
Your complete relationship effectiveness profile — with a full sales and business development section tailored to your Connector Type and the gaps that are limiting your pipeline right now.
Unlike sales training that teaches tactics, Connector Profile shows you the underlying behavioral patterns that either create or block relationship-driven revenue — so you know exactly what to develop.
Get the Professional Report — $24 →What's included
Professional Report™
Full 56-question assessment with sales-specific guidance.
Find out where your relationship-building stands.
5 minutes. Your Connector Score, your Type, and your highest-leverage development opportunity. Free and instant.
Take the Free Snapshot →